Nyambene Miraa Traders Association (NYAMITA) is a leading trade association dedicated to representing, empowering, and promoting the interests of miraa traders, farmers, exporters, and stakeholders across the Nyambene region and beyond.

The association works to strengthen the miraa value chain through advocacy, market linkages, policy engagement, capacity building, and sustainable trade practices. NYAMITA is committed to improving the livelihoods of communities that depend on the miraa industry while promoting quality standards, responsible trade, and economic growth.

Through collaboration with government institutions, private sector partners, and development organizations, NYAMITA continues to champion a stronger, more organized, and globally competitive miraa sector in Kenya.